About this Course

This course prepares students with a foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. This course covers the fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.

To take the course, move through the six-units for lectures, readings, and videos. All units are self-paced and can be returned to at anytime. Complete all units below or focus on the topics most helpful to you. Students do not receive anything like a certificate at the completion of the course: it is for self-study only.

 

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The Digital Age

This unit focuses on the evolving practice of marketing into the digital age. It will cover the consumer journey and introduce some digital marketing opportunities available for a company.

Unit One

Self-Paced

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Getting Your Business Found

This unit will dig into the importance of getting your business recognized digitally, and introduce some important options to enhance your website and its visibility on search engines for free.

Unit: Two

Self-Paced

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Paid Advertising Campaigns

This unit will introduce some of the popular types of paid ads to further enhance your website’s content and visibility on search engines and social sites. It will also discuss pricing models.

Unit: Three

Self-Paced

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Email Marketing

This unit will introduce the concept of email marketing and some best practices / platforms for developing an email marketing campaign. It will cover subject lines, methods for increasing your email list and more.

Unit: Four

Self-Paced

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Social Media 

This unit offers insight into some popular social media platforms, and how they can be used to be benefit a digital marketing campaign. It will also discuss some social media marketing success stories.

Unit: Five

Self-Paced

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Analytics

This unit will wrap up the course by discussing how to analyze and measure the results of digital marketing campaigns. Methods for tracking analytics will be introduced, and key metrics will be defined.

Unit: Six

Self-Paced

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