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Marketing in the Digital Age
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  • HOME
  • ABOUT
  • BLOG
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  • TOPICS
    • WEBSITES & BLOGS
    • SEO
    • SOCIAL MEDIA
    • PAID SEARCH
    • EMAIL MARKETING
    • ANALYTICS

Benefits From Earned Media Campaigns

What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.

April 21, 2016Social MediaBy MeganT

How to Become a Successful Beauty Vlogger

In today’s society, beauty and makeup have become a part of our every day lives. As a makeup guru myself, I look to makeup tutorials on YouTube to help me out when I buy a new product; as I am sure many of you do as well.

April 21, 2016Leave a commentWebsites & BlogsBy MeganT

Why You Should Advertise on Snapchat

Check out this infographic about why you should advertise on snapchat!

April 21, 2016Leave a commentSocial MediaBy MeganT

Social Media Mishaps: What to do if Something Goes Wrong

Social media is a powerful tactic for businesses and individuals to use to build and amplify their brand; however, there are downsides to this marketing tool. Businesses and individuals can post without thinking enough about the entirety of consequences that one post could have.

April 21, 20161 CommentSocial MediaBy MeganT
Blog Categories
  • Analytics(11)
  • Course Material(1)
  • Email Marketing(9)
  • Marketing(13)
  • Paid Search(5)
  • SEO(11)
  • Social Media(41)
  • Student Work(1)
  • Virtual Reality(2)
  • Websites & Blogs(18)
Recent Blog Posts
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
  • 25 Entrepreneurs to Follow on Twitter
    February 16, 2017
  • 12 Tips for Improving Your Insta Photographs
    February 15, 2017
  • Immersing Your Customer – Virtual Reality
    February 14, 2017

Marketing in the Digital Age
University of Wisconsin, Madison
Open Educational Resource

FROM OUR BLOG
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
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