3 Tips on how to Thrive in your Digital Marketing Internship
- Before your first day, spend some time researching the company you are working for.
By simply doing a Google search you will be able to get a glimpse of their marketing campaigns. You will be able to see their paid search ads as well as organic listings in the results. Also, follow the company’s social media accounts and subscribe to their email list. After following each social media account, take time to look at all their posts on Facebook, Instagram, Twitter, etc. Then ask yourself: how do the posts differ in content and messaging, what are the goals of their social media campaigns (do the goals seem different on the various platforms), was the subject line of the email engaging, and what would you change if you were running the campaign? All of these questions will get the wheels turning for the beginning stages of running social media marketing campaigns. Familiarizing yourself with their current marketing campaigns will allow you to grasp an idea of what their strategies and campaigns tend to look like. The more you’re able to do this the more comfortable you will be when you start receiving responsibilities and tasks to complete. Overall, this will definitely help you handle the first day nerves!
- Complete the Google Analytics certification. It’s FREE!!
Getting your Google Analytics certification requires you to set aside some time to go through all their tutorial videos and pass a quiz after each topic. The topics include: basics of digital analytics, understanding and using Google Analytics data, collecting actionable data with Google Analytics, navigating Google Analytics reports and navigating conversations reports. Once you have completed all the videos and quizzes you will be able to take the Google Analytics IQ exam and officially receive your certification. This will easily put you ten steps ahead of your peers and impress your boss! Google Analytics is full of useful data that you will be able to start leveraging by knowing how to use the tools and read the metrics provided. To get started click on the following link and sign up for Google Partners – https://support.google.com/partners/answer/6089738?hl=en . Best of luck!!
- Don’t be afraid to ask questions!
The digital world is ever changing and innovating thus it can be quite difficult to stay up to date on every new tool available. The best way to combat this when starting out your career is to ask as many questions as needed. When you are first starting out it can seem scary to have to learn anything and everything from search engine optimization, paid search, banner ads, sponsored posts, Facebook ads, email marketing, Google AdWords, and any other databases your company may use; thus it is essential to be curious and attentive when being presented with all this new information. The best way to go about learning all these various topics that fall in the umbrella of digital marketing is to set up thirty-minute meet and greets with the employees in digital marketing. By doing this you will not only get to learn more about digital marketing, but how your company is utilizing all the tools that are available in the digital world. Additionally if there is one specific topic that truly intrigues you set up a follow up meeting to dive deeper into the topic. Internships are the perfect opportunity to gain exposure in all the various fields that fall within marketing so take advantage of it to figure out what you want your career path to be!!