Why LinkedIn Student Matters

LinkedIn has always had a demographic distribution that skewed towards the younger generations. This would seem to be for two main reasons. Firstly, the younger generations, such as millenials, are digital natives, growing up in an environment where they were quick to adapt to new trends in the online world.

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors Websites, Websites, and More Websites! In today’s world businesses that don’t have a website are automatically put at a major disadvantage. In an increasingly technological world, consumers are always turning to the Internet to find where to go to eat, where to buy their…

The best social media platforms for your business and how to use them

As social media continues to grow in popularity and capture more and more of the consumer’s attention, it is becoming more important for businesses to market through social media. But with so many options out there, how do you know which ones to use? Which ones are most appropriate for your product and brand, and how do you capitalize on them? In this article I will walk through some of the most popular social media platforms and explain the best ways to use them for marketing, so you can decide for yourself which ones work best for your business.