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3 Surprising Uses for Google Trends

While Google Trends is being utilized for marketing purposes by many large corporations and small firms alike, other players have begun exploring the practicality of Google Trends for some surprising uses.

February 14, 2017AnalyticsBy MarloC

Digital Marketing Quick Start Guide for Marketing Rookies

Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master

February 9, 2017Analytics, Marketing, SEOBy MarloC

How One Startup Became Successful Using 4 Digital Marketing Strategies

The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.

February 9, 2017Analytics, Email Marketing, MarketingBy MarloC

Google Trends: Top 4 Online Behavior Metrics

Google Trends: Top 4 Online Behavior Metrics

May 6, 2016Leave a commentAnalyticsBy MeganT

Brewing Up Site Traffic through Organic Content and Analytics

The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

May 6, 20161 CommentAnalytics, SEO, Websites & BlogsBy MeganT

17 Tools & Resources for Conducting Market Research

There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.

May 4, 2016Leave a commentAnalytics, Email Marketing, Marketing, Paid Search, SEO, Social Media, Websites & BlogsBy MeganT

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

May 4, 2016Leave a commentAnalytics, Email Marketing, Paid Search, SEO, Social Media, Websites & BlogsBy MeganT

How to Track Email Opens for Free Using Google Analytics

If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.

April 29, 2016Leave a commentAnalytics, Email MarketingBy MeganT

3 Tips on how to Thrive in your Digital Marketing Internship

By simply doing a Google search you will be able to get a glimpse of their marketing campaigns. You will be able to see their paid search ads as well as organic listings in the results.

April 29, 2016Leave a commentAnalyticsBy MeganT

Google Adwords: 5 Types of Keyword Matching

April 29, 2016Analytics, SEOBy MeganT
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Recent Blog Posts
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
  • 25 Entrepreneurs to Follow on Twitter
    February 16, 2017
  • 12 Tips for Improving Your Insta Photographs
    February 15, 2017
  • Immersing Your Customer – Virtual Reality
    February 14, 2017

Marketing in the Digital Age
University of Wisconsin, Madison
Open Educational Resource

FROM OUR BLOG
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
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