In a society of information overload, it is becoming more and more difficult to grab attention and engage an audience in order to communicate a message. However, a new type of marketing is putting a spin on consumer interactions, and this time it actually is all fun and games.
On Election Night 2016, the presidential election was decided as President-Elect, Donald Trump, shockingly won the election, totaling 279 electoral votes while his opponent, Hilary Clinton, secured 228 electoral votes.
Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master
When creating a social media campaign you need to first understand the media consumption characteristics of your target audience. The infographic below give an example about how Millennials behave online.
What Millennials Value and How to Engage Them in the Digital Marketplace
The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.
In this “Digital Age of Marketing,” it is essential for law firms to establish their presence online—or be left behind the competition.
Branding is as much art as it is science, and to do it effectively, you need different perspectives. Over the years I’ve tried to gain numerous perceptive on branding; the books listed below highlight some of my favorites.
We all know that person who seems to be living in the Stone Age. That person who you would trust to take you on a hike through the wilderness, but not to design your company website.
Millennials are the largest generational cohort to date and have a lot of control in the marketplace. Understanding this important consumer is key to your business’s success.