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  • HOME
  • ABOUT
  • BLOG
  • COURSE
  • TOPICS
    • WEBSITES & BLOGS
    • SEO
    • SOCIAL MEDIA
    • PAID SEARCH
    • EMAIL MARKETING
    • ANALYTICS

Email Marketing – Unit Four

Learn how to better connect with consumers through an email marketing campaign.

  • About
  • Readings
  • Videos
  • Lectures
  • Homework
  • Resources
  • Review Questions

About

EMAIL MARKETING COURSE

About this Unit

This unit will introduce the concept of email marketing and some best practices / platforms for developing an email marketing campaign.

Topics include:

  • Email marketing best practices

What you’ll learn:

  • The benefits of email as a digital marketing tactic
  • The success of an email marketing campaign
  • The best practices for a successful email marketing campaign

Related Learning Topics

Email Marketing 

Readings

EMAIL MARKETING COURSE

vero-logo

How Amazon Dominates Email Marketing

by Jimmy Daly

December 2, 2014

“Amazon has 237 million active customers. If it were a country, it would the fourth-largest in the world. In the United States, Amazon owns a 30% marketshare in e-commerce … not exactly a niche market.

To what can we attribute Amazon’s growth? After all, they have access to the same tools, people, software and infrastructure as every other retailer. The answer is simple, but trickles down into every nook and cranny of the business: Amazon is built on a culture of innovation…” Read More

bloomerberg

The Science Behind all Those ObamaCampaign E-mails

by Joshua Green 

November 29, 2012 

“One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.” Jon Stewart mocked them on the Daily Show. The women’s website the Hairpin likened them to notes from a stalker…” Read More

The_Atlantic_magazine_logo.svg

Email is Still the Best Thing on the Internet

by Alexis C. Madrigal 

August 14, 2014 

“All these people are trying to kill email.

“E-mail is dead, or at least that’s what Silicon Valley is banking on,” wrote Businessweek tech reporter Ashlee Vance.

There’s the co-founder of Asana, the work software startup. Email has “become a counter-productivity tool,” Justin Rosenstein likes to say.

Slack, the superhot work chat tool, likes to brag that they’ve “saved the world from over 70,000,000 emails” (if you assume that every five Slack messages prevent one email from getting its wings)…” Read More

hbr_banner

Email is the Best Way to Reach Millennials

by Kristin Naragon

November 12, 2015 

“With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. But what’s the best way to reach them?

The answer is email.

For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for digital communication. In fact, Millennials check email more than any other age group, and nearly half can’t even use the bathroom without checking it, according to a recent Adobe study…” Read More

Videos

EMAIL MARKETING COURSE

Lectures

EMAIL MARKETING COURSE
  • null

    Katie Krueger

    Marketing Instructor

Lecture Slides

[embeddoc url=”http://www.MarketingintheDigitalAge.com/wp-content/uploads/2016/03/Unit-4-eMail-Slides.pptx” width=”55%” height=”380px” download=”all” viewer=”google”]

Homework

EMAIL MARKETING COURSE

Resources

EMAIL MARKETING COURSE

Review Questions

EMAIL MARKETING COURSE
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Additional Units

The Digital Age 
Search: Getting Your Business Found
Paid Advertising Campaign 
Social Media
Analytics

Marketing in the Digital Age
University of Wisconsin, Madison
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