ANALYTICS – Marketing in the Digital Age

Learn Analytics

Stay up-to-date with all of the latest tips and tricks for tracking your website’s success with our Analytics blog post feed. Read about the various certification options, and learn more on the importance of website and mobile app analytics. Challenge yourself with our free online Analytics Course Unit.

Feb142017

3 Surprising Uses for Google Trends

While Google Trends is being utilized for marketing purposes by many large corporations and small firms alike, other players have begun exploring the practicality of Google Trends for some surprising uses.

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February 14, 2017Analytics

Feb92017

Digital Marketing Quick Start Guide for Marketing Rookies

Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master

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February 9, 2017Analytics, Marketing, SEO

Feb92017

How One Startup Became Successful Using 4 Digital Marketing Strategies

The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.

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February 9, 2017Analytics, Email Marketing, Marketing

May62016

Google Trends: Top 4 Online Behavior Metrics

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May 6, 2016Analytics

May62016

Brewing Up Site Traffic through Organic Content and Analytics

The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

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May 6, 2016Analytics, SEO, Websites & Blogs

May42016

17 Tools & Resources for Conducting Market Research

There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.

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May 4, 2016Analytics, Email Marketing, Marketing, Paid Search, SEO, Social Media, Websites & Blogs

May42016

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

May 4, 2016Analytics, Email Marketing, Paid Search, SEO, Social Media, Websites & Blogs

Apr292016

How to Track Email Opens for Free Using Google Analytics

If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.

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April 29, 2016Analytics, Email Marketing

Apr292016

3 Tips on how to Thrive in your Digital Marketing Internship

By simply doing a Google search you will be able to get a glimpse of their marketing campaigns. You will be able to see their paid search ads as well as organic listings in the results.

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April 29, 2016Analytics

Apr292016

Google Adwords: 5 Types of Keyword Matching

April 29, 2016Analytics, SEO

Apr292016

Are you an Engaging Host?

Do you ever find yourself scrolling through internet content on your phone and accidentally click something you didn’t mean to?

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April 29, 2016Analytics