Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital Age
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  • HOME
  • ABOUT
  • BLOG
  • COURSE
  • TOPICS
    • WEBSITES & BLOGS
    • SEO
    • SOCIAL MEDIA
    • PAID SEARCH
    • EMAIL MARKETING
    • ANALYTICS

Learn SEO

Stay up-to-date with all of the latest tips on Search Engine Optimization with our SEO blog post newsfeed.  Learn how important it is to have an optimized website, and start getting your business found! Challenge yourself with our free online SEO Course Unit.

Feb162017

Cyber Monday is Here: How to Drive Traffic to YOUR Site

You need to get your eCommerce site in the best shape possible for Cyber Monday and here’s how.

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February 16, 2017SEO, Websites & Blogs
Feb92017

3 Hot SEO Trends in 2017 Marketers Need to Know

The year 2017 is around the corner. SEO trends for the next year always trigger heated discussion in the digital marketing field. Here I would like to share with you 3 major SEO trends that many digital marketing experts have mentioned.

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February 9, 2017SEO
Feb92017

Digital Marketing Quick Start Guide for Marketing Rookies

Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master

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February 9, 2017Analytics, Marketing, SEO
Feb82017

How Voice Search and Innovation will Change SEO Practices

In a world of ever emerging technology and innovation, Google and other search engines are no longer only being accessed from typical laptop computers, tablets or smartphones via keyboard.

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February 8, 2017SEO, Websites & Blogs
May62016

Brewing Up Site Traffic through Organic Content and Analytics

The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

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May 6, 2016Analytics, SEO, Websites & Blogs
May42016

17 Tools & Resources for Conducting Market Research

There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.

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May 4, 2016Analytics, Email Marketing, Marketing, Paid Search, SEO, Social Media, Websites & Blogs
May42016

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

May 4, 2016Analytics, Email Marketing, Paid Search, SEO, Social Media, Websites & Blogs
Apr292016

Google Adwords: 5 Types of Keyword Matching

April 29, 2016Analytics, SEO
Apr292016

Native Advertising: It’s Less Foreign than you Think

Native Advertising may sound like a foreign concept, but listen up because it’s on the rise. According to a June 2013 survey, 90% of US publishers either currently offer or are considering offer native advertising on their sites.

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April 29, 2016Paid Search, SEO, Social Media
Apr292016

How to Win Zero Moment of Truth

There is always a “0” before “1” and “2”. Let’s talk about zero moment of truth. This infographic illustrates essential steps that businesses should take to win zero moment of truth and bring their customers to first and second moment of truth to generate revenue.

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April 29, 2016SEO
Apr292016

Why Digital Marketing is Important These Days

Before taking the course, I thought digital marketing is just writing funny posts on social media like Facebook. However, after a semester of learning various digital marketing tools, I found that it is more than that

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April 29, 2016Email Marketing, SEO, Social Media

Marketing in the Digital Age
University of Wisconsin, Madison
Open Educational Resource

FROM OUR BLOG
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
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