Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital Age
Learn Marketing That Matters Today
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    • ANALYTICS
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  • HOME
  • ABOUT
  • BLOG
  • COURSE
  • TOPICS
    • WEBSITES & BLOGS
    • SEO
    • SOCIAL MEDIA
    • PAID SEARCH
    • EMAIL MARKETING
    • ANALYTICS

Learn Websites & Blogs

Read up on all of the latest facts and tips about building a successful website or blog.  Learn the best way to build a website, including important design concepts, writing techniques and the importance of responsive design! Challenge yourself with our free online Digital Age Course Unit.

Feb172017

The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection

If you are new to Paid Search, here is a quick overview.

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February 17, 2017Paid Search, Websites & Blogs
Feb162017

Cyber Monday is Here: How to Drive Traffic to YOUR Site

You need to get your eCommerce site in the best shape possible for Cyber Monday and here’s how.

Details
February 16, 2017SEO, Websites & Blogs
Feb92017

6 Steps to Create Trust in Your Online Marketplace Environment

These 6 steps will show you how to create real trust in your two-sided online marketplace in no time!

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February 9, 2017Websites & Blogs
Feb82017

How Voice Search and Innovation will Change SEO Practices

In a world of ever emerging technology and innovation, Google and other search engines are no longer only being accessed from typical laptop computers, tablets or smartphones via keyboard.

Details
February 8, 2017SEO, Websites & Blogs
May62016

25-for-Life: 25 Social Entrepreneurs Who Are Innovating Ways to Change the World, and Life, As We Know It.

Below are a list of 25 social entrepreneurs you one should follow on Twitter to understand how business can be used effective to change people’s lives, and our well-being as a whole. Let’s dive in!

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May 6, 2016Social Media, Websites & Blogs
May62016

Brewing Up Site Traffic through Organic Content and Analytics

The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

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May 6, 2016Analytics, SEO, Websites & Blogs
May42016

How to Write a Blog Post People Will Actually Read

Blogging can be really difficult and a serious time investment. However, if you keep focused on these 10 tips you will better speak to your audience and ultimately produce the best-possible material.

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May 4, 2016Websites & Blogs
May42016

17 Tools & Resources for Conducting Market Research

There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.

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May 4, 2016Analytics, Email Marketing, Marketing, Paid Search, SEO, Social Media, Websites & Blogs
May42016

Why Marketing in the Digital Age?

When I first took Marketing in the Digital Age, I didn’t know much about the digital world or social media. I thought Twitter was the latest and greatest, I thought Facebook was invite only, and I thought Myspace was the most popular of all (okay, maybe not those last two).

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May 4, 2016Email Marketing, Social Media, Websites & Blogs
May42016

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

May 4, 2016Analytics, Email Marketing, Paid Search, SEO, Social Media, Websites & Blogs
Apr292016

Get your customers surrounded online—they can’t even take a breath

“You are surrounded online!” Your customers might not be happy to hear that. However, if they think it over a little bit, they will find they are truly embraced by various digital marketing stuff anytime they are online.

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April 29, 2016Paid Search, Social Media, Websites & Blogs
Apr292016

3 Digital Platforms With a Promising Future

I have always admired innovators that are “ahead of the curve” when it comes to trends. Whether it’s Steve Jobs, Elon Tusk, or Henry Ford, forward-thinking people tend to have a lucrative place in history.

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April 29, 2016Social Media, Websites & Blogs

Marketing in the Digital Age
University of Wisconsin, Madison
Open Educational Resource

FROM OUR BLOG
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
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