About this Course
This course prepares students with a foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. This course covers the fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.
To take the course, move through the six-units for lectures, readings, and videos. All units are self-paced and can be returned to at anytime. Complete all units below or focus on the topics most helpful to you. Students do not receive anything like a certificate at the completion of the course: it is for self-study only.