Where do Millennials Spend Most of Their Time Online?
When creating a social media campaign you need to first understand the media consumption characteristics of your target audience. The infographic below give an example about how Millennials behave online. From this breakdown of their media consumption statistics you can conclude that it is best to target Millennials online and through social media campaigns.
Malvika Singh is a student of Economics and Mathematics at the University of Wisconsin- Madison. You can connect with her on LinkedIn.
