The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
If you are new to Paid Search, here is a quick overview.
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Learn what is working today in digital marketing on our blog. Students who are enrolled in the Marketing in the Digital Age course share their expertise in digital marketing by writing for the site’s blog about current trends and best practices in digital marketing.
Cyber Monday is Here: How to Drive Traffic to YOUR Site
You need to get your eCommerce site in the best shape possible for Cyber Monday and here’s how.
25 Entrepreneurs to Follow on Twitter
Through various social media platforms people are able to follow and interact with their favorite TV personalities, world class entertainers, athletes, friends, families, and even entrepreneurs they aspire to be like.
3 Surprising Uses for Google Trends
While Google Trends is being utilized for marketing purposes by many large corporations and small firms alike, other players have begun exploring the practicality of Google Trends for some surprising uses.
4 Voices for Your Company’s Social Media
No two social media personalities are the same – how can you make your accounts as unique as your product? Here are four potential voices for your account.
5 Major Keys of Social Media Marketing
Many companies are not utilizing social media correctly or as strategically as they could be. Because of this, I have compiled 5 key ideas that have proven to be vital to the success of social media marketing.
Email Marketing Outdated? NOPE!
This blog will help you realize why email marketing is one of the greatest marketing tools.
How to Effectively Use Facebook Videos
Instead of status updates and posting photos, as you scroll through your news feed you see many more videos. They are short videos that play automatically and are typically to provide entertainment to users while advertising a product.
3 Hot SEO Trends in 2017 Marketers Need to Know
The year 2017 is around the corner. SEO trends for the next year always trigger heated discussion in the digital marketing field. Here I would like to share with you 3 major SEO trends that many digital marketing experts have mentioned.
Digital Marketing Quick Start Guide for Marketing Rookies
Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master
Are people talking about your brand? Top 5 Elements of Online Listening
Here are the top five elements you as a marketer can measure to understand what people are saying online about your brand.
How One Startup Became Successful Using 4 Digital Marketing Strategies
The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.
Social Media Fails of 2016
Although social media presents many advantages for businesses, there are also numerous ways in which this can be dangerous. Making a mistake by posting controversial content is hard to undo and the evidence can remain forever.
6 Steps to Create Trust in Your Online Marketplace Environment
These 6 steps will show you how to create real trust in your two-sided online marketplace in no time!
How Voice Search and Innovation will Change SEO Practices
In a world of ever emerging technology and innovation, Google and other search engines are no longer only being accessed from typical laptop computers, tablets or smartphones via keyboard.
4 Step Guide to Curating the Best Instagram
I believe the old saying is: a picture is worth a thousand words. Well maybe that was true 10 years ago, but in a day and age where social media, videos, and look books have a mind of their own, a picture is no longer just a picture worth a thousand words.
Choosing the Right Social Media Channels for Your Business
With so many social media channels out there, it can be hard to choose the most relevant ones for your business.
25-for-Life: 25 Social Entrepreneurs Who Are Innovating Ways to Change the World, and Life, As We Know It.
Below are a list of 25 social entrepreneurs you one should follow on Twitter to understand how business can be used effective to change people’s lives, and our well-being as a whole. Let’s dive in!
Why Email Marketing is Still Relevant, and How You Can Improve It.
Millennials think that email marketing is outdated, but it continues to be the most preferred channel for permission based messages, preferred for other content, and in fact, customer acquisition by email has quadrupled in the last four years!
Why It’s Time to Start Paying Attention to Live Video
On April 8th, 2016, more than 800,000 people simultaneously tuned in to watch a Buzzfeed Facebook Live video entitled, “Watch us explode this watermelon one rubber band at a time!”
Types of Instagram Photo’s that Drive Engagement
Instagram is a popular photo social media app that allows users to essentially have a visual product of their day, a moment or a story that they want share with their friends and other users of the app. Below you’ll find a compilation of what content is building connection with followers, and examples from some businesses both large and small.
Brewing Up Site Traffic through Organic Content and Analytics
The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.
How to Capture, Edit, and Post a “Likeable” Instagram Photo
If an Instagram user were to take the time to consider the actual process of Instagramming, they may notice that the process can be broken into three general steps: capturing the picture, editing the shot, and posting the masterpiece on the Instagram app.
Adaptive Marketing and Personalization
The world is currently moving though one of the greatest cultural shifts as technology improves and the rise of social media continues to immerse itself within our daily lives. The marketing industry is becoming much more challenging as the consumer continually gains more power in the purchasing process.
Why LinkedIn Student Matters
LinkedIn has always had a demographic distribution that skewed towards the younger generations. This would seem to be for two main reasons. Firstly, the younger generations, such as millenials, are digital natives, growing up in an environment where they were quick to adapt to new trends in the online world.
Social Entrepreneurs: Twitter Accounts to Follow
1. Steven Koltai (@skoltai)
Steven Koltai is the founder of Global Entrepreneurship. Koltai currently runs a consulting firm that specializes in international entrepreneurship ecosystem development.
How to Write a Blog Post People Will Actually Read
Blogging can be really difficult and a serious time investment. However, if you keep focused on these 10 tips you will better speak to your audience and ultimately produce the best-possible material.
Digital Marketing and Social Media in the 2016 Election
As we’re living in the age of digital, we find ourselves more frequently bombarded by ads. During an election, the number of political ads has been constantly increasing and the 2016 election has been no exception. The candidates are utilizing social media more than ever to connect with the voters and spread their campaign propaganda.
17 Tools & Resources for Conducting Market Research
There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.
Why Marketing in the Digital Age?
When I first took Marketing in the Digital Age, I didn’t know much about the digital world or social media. I thought Twitter was the latest and greatest, I thought Facebook was invite only, and I thought Myspace was the most popular of all (okay, maybe not those last two).
5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors
5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors Websites, Websites, and More Websites! In today’s world businesses that don’t have a website are automatically put at a major disadvantage. In an increasingly technological world, consumers are always turning to the Internet to find where to go to eat, where to buy their…
The best social media platforms for your business and how to use them
As social media continues to grow in popularity and capture more and more of the consumer’s attention, it is becoming more important for businesses to market through social media. But with so many options out there, how do you know which ones to use? Which ones are most appropriate for your product and brand, and how do you capitalize on them? In this article I will walk through some of the most popular social media platforms and explain the best ways to use them for marketing, so you can decide for yourself which ones work best for your business.
Why Virtual Reality is the Next Big Thing for Marketing
By now the phrase ‘virtual reality’ feels like a nebulous buzz-word. It’s been the center of more news stories than I can count and it seems like everyone I know is waiting for the Oculus to come out.
Where Them Likes At?
A title effective for Millenials, especially as it speaks in today’s social dialect. However, on the infographic, the title is straight forward discussing the content of the research (“Best Time to Post on Instagram”).
6 Tips to Get Your Emails Sent to CLUTTER
The day has come. We used to wake up and have hundreds of emails in our inbox, most of which we delete before even opening. Not anymore. Those daily business emails are no longer in our inboxes, instead they’re conveniently in our Clutter folder.
Get your customers surrounded online—they can’t even take a breath
“You are surrounded online!” Your customers might not be happy to hear that. However, if they think it over a little bit, they will find they are truly embraced by various digital marketing stuff anytime they are online.
How to Track Email Opens for Free Using Google Analytics
If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.
3 Digital Platforms With a Promising Future
I have always admired innovators that are “ahead of the curve” when it comes to trends. Whether it’s Steve Jobs, Elon Tusk, or Henry Ford, forward-thinking people tend to have a lucrative place in history.
Top 10 Fashion bloggers you need to follow on Instagram
Top 10 Fashion bloggers you need to follow on Instagram Jiaqi Liu is a senior student in UW-Madison with a Communication Arts major. You can connect with her on LinkedIn.
The Pros and Cons of an Agent Marketing Strategy
Digital marketing strategy allows for a very broad range of mediums through which to seize opportunities that otherwise escape your business with a traditional marketing initiative. One of the most successful strategies is an “Agent Marketing Strategy”.
3 Tips on how to Thrive in your Digital Marketing Internship
By simply doing a Google search you will be able to get a glimpse of their marketing campaigns. You will be able to see their paid search ads as well as organic listings in the results.
Google Adwords: 5 Types of Keyword Matching
Google Adwords: 5 Types of Keyword Matching When developing an Adword campaign, it is important to understand what search queries will trigger your ad. This infographic shows the unique symbols that affect the range of your keywords. Kyle O’Brien, Marketing Student at the University of Wisconsin Madison. Connect with him on LinkedIn or view is…
How to Improve Your Facebook Advertising Campaign
With more and more people turning to social media sites as a way to get their news and find out information, companies are beginning to shift their advertising strategies.
10 Things I learned from Creating a Website
Trust me I know how hard it is to find content but it is so vital to keep your website up to date. People do not want to return to a site that never has new content, it gets boring. Dig deep and find relevant content that will engage and interest your users.
HOW TO: Using Canva for your small business
There are thousands of free or low-cost services online that can help grow your small business. Canva is just one example of these services. Canva is an online graphic design tool that even the most novice designer can navigate.
5 Ways to Grow Your Business on Reddit
Reddit is an online community and social news platform in which users discuss and vote on other user submitted content. Reddit allows users to create small communities within the site called “Subreddits”.
Native Advertising: It’s Less Foreign than you Think
Native Advertising may sound like a foreign concept, but listen up because it’s on the rise. According to a June 2013 survey, 90% of US publishers either currently offer or are considering offer native advertising on their sites.
Benefits From Earned Media Campaigns
What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.
Are you an Engaging Host?
Do you ever find yourself scrolling through internet content on your phone and accidentally click something you didn’t mean to?
Creating a Great Instragram Account
What can you do to get followers and likes despite not being a famous person or a superstar (yet)? There are a few tips and tricks to achieving this goal
Real Time Hashtag Campaigns
In today’s age twitter and Instagram are such powerful platform as it is insight into real time, real consumer thoughts and trends.
How to Win Zero Moment of Truth
There is always a “0” before “1” and “2”. Let’s talk about zero moment of truth. This infographic illustrates essential steps that businesses should take to win zero moment of truth and bring their customers to first and second moment of truth to generate revenue.
Why Digital Marketing is Important These Days
Before taking the course, I thought digital marketing is just writing funny posts on social media like Facebook. However, after a semester of learning various digital marketing tools, I found that it is more than that
How to start using Twitter in 9 steps
Twitter is a social media network used to update users on a live basis. It is a great way to stay connected with current events, news sports, friends, and much more. Each post is 140 characters long and, as a result, users must keep their message succinct and to the point.
Benefits From Earned Media Campaigns
What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.
How to Become a Successful Beauty Vlogger
In today’s society, beauty and makeup have become a part of our every day lives. As a makeup guru myself, I look to makeup tutorials on YouTube to help me out when I buy a new product; as I am sure many of you do as well.
Why You Should Advertise on Snapchat
Check out this infographic about why you should advertise on snapchat!
Social Media Mishaps: What to do if Something Goes Wrong
Social media is a powerful tactic for businesses and individuals to use to build and amplify their brand; however, there are downsides to this marketing tool. Businesses and individuals can post without thinking enough about the entirety of consequences that one post could have.
Instagram Follows in Facebook’s Footsteps
For quite some time, social media newsfeeds have been structured in a familiar, chronological order, with the most recent posts appearing at the top of a near bottomless feed of updates and images.
You Know You’re a Badger When…
My Digital Marketing class crowd-sourced this list. What would you add? Tell us in the comments!
Our skills & experience
Students who take this course at the University of Wisconsin, Madison report the following outcomes from their experience:
About Marketing in the Digital Age
Marketing in the Digital Age teaches the fundamentals and best practices of digital marketing in the modern world. Visitors can either work their way through the free, open University course or use other tools and content on the site to teach themselves what they need to know about digital marketing.
Created with the support of an Educational Innovation Small Grant from the University of Wisconsin-Madison, the site is a teaching and learning tool developed by Katie Krueger with the goal of providing an Open Educational Resource that gives people around the world access to the same materials that students at the Wisconsin School of Business use in the class, Marketing in the Digital Age. It also serves as learning tool for the enrolled students at the Wisconsin School of Business, who help create and update the site each semester.