Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital Age
Learn Marketing That Matters Today
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    • ANALYTICS
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  • HOME
  • ABOUT
  • BLOG
  • COURSE
  • TOPICS
    • WEBSITES & BLOGS
    • SEO
    • SOCIAL MEDIA
    • PAID SEARCH
    • EMAIL MARKETING
    • ANALYTICS
  • LEARN MARKETING THAT MATTERS TODAY
    A free and open marketing course from the University of Wisconsin-Madison.

Websites & Blogs

Websites and blogs are the first step in getting your business seen on the internet

Social Media

Social media platforms help businesses connect with consumers and extend their reach

SEO

SEO focuses on increasing the visibility of a website in unpaid search engine results.

Paid Search

Paid search focuses on increasing a website’s visibly on search engines and social media platforms

Email Marketing

Email Marketing helps a business keep in touch with its customers

Analytics

Analytics help track the success of an internet marketing strategy and determine the next step

Websites & Blogs

Websites and blogs are the first step in getting your business seen on the internet

Social Media

Social media platforms help businesses connect with consumers and extend their reach

SEO

SEO focuses on increasing the visibility of a website in unpaid search engine results.

Paid Search

Paid search focuses on increasing a website’s visibly on search engines and social media platforms

Email Marketing

Email Marketing helps a business keep in touch with its customers

Analytics

Analytics help track the success of an internet marketing strategy and determine the next step

From our Blog

Learn what is working today in digital marketing on our blog. Students who are enrolled in the Marketing in the Digital Age course share their expertise in digital marketing by writing for the site’s blog about current trends and best practices in digital marketing.

  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection

    If you are new to Paid Search, here is a quick overview.

    February 17, 2017Paid Search, Websites & Blogs
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site

    You need to get your eCommerce site in the best shape possible for Cyber Monday and here’s how.

    February 16, 2017SEO, Websites & Blogs
  • 25 Entrepreneurs to Follow on Twitter

    Through various social media platforms people are able to follow and interact with their favorite TV personalities, world class entertainers, athletes, friends, families, and even entrepreneurs they aspire to be like.

    February 16, 2017Social Media
  • 12 Tips for Improving Your Insta Photographs

    12 Tips for Improving Your Insta Photographs

    February 15, 2017Social Media
  • 3 Surprising Uses for Google Trends

    While Google Trends is being utilized for marketing purposes by many large corporations and small firms alike, other players have begun exploring the practicality of Google Trends for some surprising uses.

    February 14, 2017Analytics
  • 4 Voices for Your Company’s Social Media

    No two social media personalities are the same – how can you make your accounts as unique as your product? Here are four potential voices for your account.

    February 14, 2017Social Media
  • 5 Major Keys of Social Media Marketing

    Many companies are not utilizing social media correctly or as strategically as they could be. Because of this, I have compiled 5 key ideas that have proven to be vital to the success of social media marketing.

    February 14, 2017Social Media
  • Email Marketing Outdated? NOPE!

    This blog will help you realize why email marketing is one of the greatest marketing tools.

    February 14, 2017Email Marketing
  • How to Effectively Use Facebook Videos

    Instead of status updates and posting photos, as you scroll through your news feed you see many more videos. They are short videos that play automatically and are typically to provide entertainment to users while advertising a product.

    February 13, 2017Social Media
  • 3 Hot SEO Trends in 2017 Marketers Need to Know

    The year 2017 is around the corner. SEO trends for the next year always trigger heated discussion in the digital marketing field. Here I would like to share with you 3 major SEO trends that many digital marketing experts have mentioned.

    February 9, 2017SEO
  • Digital Marketing Quick Start Guide for Marketing Rookies

    Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master

    February 9, 2017Analytics, Marketing, SEO
  • Are people talking about your brand? Top 5 Elements of Online Listening

    Here are the top five elements you as a marketer can measure to understand what people are saying online about your brand.

    February 9, 2017Social Media
  • How One Startup Became Successful Using 4 Digital Marketing Strategies

    The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.

    February 9, 2017Analytics, Email Marketing, Marketing
  • Social Media Fails of 2016

    Although social media presents many advantages for businesses, there are also numerous ways in which this can be dangerous. Making a mistake by posting controversial content is hard to undo and the evidence can remain forever.

    February 9, 2017Social Media
  • 6 Steps to Create Trust in Your Online Marketplace Environment

    These 6 steps will show you how to create real trust in your two-sided online marketplace in no time!

    February 9, 2017Websites & Blogs
  • A Breakdown to Advertising on Snapchat

    A Breakdown to Advertising on Snapchat

    February 8, 2017Social Media
  • How Voice Search and Innovation will Change SEO Practices

    In a world of ever emerging technology and innovation, Google and other search engines are no longer only being accessed from typical laptop computers, tablets or smartphones via keyboard.

    February 8, 2017SEO, Websites & Blogs
  • 4 Step Guide to Curating the Best Instagram

    I believe the old saying is: a picture is worth a thousand words. Well maybe that was true 10 years ago, but in a day and age where social media, videos, and look books have a mind of their own, a picture is no longer just a picture worth a thousand words.

    February 7, 2017Social Media
  • Choosing the Right Social Media Channels for Your Business

    With so many social media channels out there, it can be hard to choose the most relevant ones for your business.

    February 7, 2017Marketing, Social Media
  • 25-for-Life: 25 Social Entrepreneurs Who Are Innovating Ways to Change the World, and Life, As We Know It.

    Below are a list of 25 social entrepreneurs you one should follow on Twitter to understand how business can be used effective to change people’s lives, and our well-being as a whole. Let’s dive in!

    May 6, 2016Social Media, Websites & Blogs
  • Why Email Marketing is Still Relevant, and How You Can Improve It.

    Millennials think that email marketing is outdated, but it continues to be the most preferred channel for permission based messages, preferred for other content, and in fact, customer acquisition by email has quadrupled in the last four years!

    May 6, 2016Email Marketing
  • Why It’s Time to Start Paying Attention to Live Video

    On April 8th, 2016, more than 800,000 people simultaneously tuned in to watch a Buzzfeed Facebook Live video entitled, “Watch us explode this watermelon one rubber band at a time!”

    May 6, 2016Social Media
  • Google Trends: Top 4 Online Behavior Metrics

    Google Trends: Top 4 Online Behavior Metrics

    May 6, 2016Analytics
  • Types of Instagram Photo’s that Drive Engagement

    Instagram is a popular photo social media app that allows users to essentially have a visual product of their day, a moment or a story that they want share with their friends and other users of the app. Below you’ll find a compilation of what content is building connection with followers, and examples from some businesses both large and small.

    May 6, 2016Social Media
  • Know Where to Find your Target Market

    Know Where to Find your Target Market

    May 6, 2016Social Media
  • Brewing Up Site Traffic through Organic Content and Analytics

    The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

    May 6, 2016Analytics, SEO, Websites & Blogs
  • Why Should I Utilize Social Media Marketing?

    Why Should I Utilize Social Media Marketing?

    May 6, 2016Social Media
  • How to Capture, Edit, and Post a “Likeable” Instagram Photo

    If an Instagram user were to take the time to consider the actual process of Instagramming, they may notice that the process can be broken into three general steps: capturing the picture, editing the shot, and posting the masterpiece on the Instagram app.

    May 5, 2016Social Media
  • Adaptive Marketing and Personalization

    The world is currently moving though one of the greatest cultural shifts as technology improves and the rise of social media continues to immerse itself within our daily lives. The marketing industry is becoming much more challenging as the consumer continually gains more power in the purchasing process.

    May 5, 2016Social Media
  • Why LinkedIn Student Matters

    LinkedIn has always had a demographic distribution that skewed towards the younger generations. This would seem to be for two main reasons. Firstly, the younger generations, such as millenials, are digital natives, growing up in an environment where they were quick to adapt to new trends in the online world.

    May 5, 2016Social Media
  • Social Entrepreneurs: Twitter Accounts to Follow

    1. Steven Koltai (@skoltai)
    Steven Koltai is the founder of Global Entrepreneurship. Koltai currently runs a consulting firm that specializes in international entrepreneurship ecosystem development.

    May 5, 2016Social Media
  • How to Write a Blog Post People Will Actually Read

    Blogging can be really difficult and a serious time investment. However, if you keep focused on these 10 tips you will better speak to your audience and ultimately produce the best-possible material.

    May 4, 2016Websites & Blogs
  • Digital Marketing and Social Media in the 2016 Election

    As we’re living in the age of digital, we find ourselves more frequently bombarded by ads. During an election, the number of political ads has been constantly increasing and the 2016 election has been no exception. The candidates are utilizing social media more than ever to connect with the voters and spread their campaign propaganda.

    May 4, 2016Social Media
  • 17 Tools & Resources for Conducting Market Research

    There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.

    May 4, 2016Analytics, Email Marketing, Marketing, Paid Search, SEO, Social Media, Websites & Blogs
  • Why Marketing in the Digital Age?

    When I first took Marketing in the Digital Age, I didn’t know much about the digital world or social media. I thought Twitter was the latest and greatest, I thought Facebook was invite only, and I thought Myspace was the most popular of all (okay, maybe not those last two).

    May 4, 2016Email Marketing, Social Media, Websites & Blogs
  • 5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

    May 4, 2016Analytics, Email Marketing, Paid Search, SEO, Social Media, Websites & Blogs
  • The best social media platforms for your business and how to use them

    As social media continues to grow in popularity and capture more and more of the consumer’s attention, it is becoming more important for businesses to market through social media. But with so many options out there, how do you know which ones to use? Which ones are most appropriate for your product and brand, and how do you capitalize on them? In this article I will walk through some of the most popular social media platforms and explain the best ways to use them for marketing, so you can decide for yourself which ones work best for your business.

    May 4, 2016Social Media
  • Why Virtual Reality is the Next Big Thing for Marketing

    By now the phrase ‘virtual reality’ feels like a nebulous buzz-word. It’s been the center of more news stories than I can count and it seems like everyone I know is waiting for the Oculus to come out.

    May 4, 2016Social Media, Virtual Reality
  • Where Them Likes At?

    A title effective for Millenials, especially as it speaks in today’s social dialect. However, on the infographic, the title is straight forward discussing the content of the research (“Best Time to Post on Instagram”).

    May 4, 2016Social Media
  • 6 Tips to Get Your Emails Sent to CLUTTER

    The day has come. We used to wake up and have hundreds of emails in our inbox, most of which we delete before even opening. Not anymore. Those daily business emails are no longer in our inboxes, instead they’re conveniently in our Clutter folder.

    May 4, 2016Email Marketing
  • Get your customers surrounded online—they can’t even take a breath

    “You are surrounded online!” Your customers might not be happy to hear that. However, if they think it over a little bit, they will find they are truly embraced by various digital marketing stuff anytime they are online.

    April 29, 2016Paid Search, Social Media, Websites & Blogs
  • How to Track Email Opens for Free Using Google Analytics

    If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.

    April 29, 2016Analytics, Email Marketing
  • 3 Digital Platforms With a Promising Future

    I have always admired innovators that are “ahead of the curve” when it comes to trends. Whether it’s Steve Jobs, Elon Tusk, or Henry Ford, forward-thinking people tend to have a lucrative place in history.

    April 29, 2016Social Media, Websites & Blogs
  • Top 10 Fashion bloggers you need to follow on Instagram

    April 29, 2016Websites & Blogs
  • The Pros and Cons of an Agent Marketing Strategy

    Digital marketing strategy allows for a very broad range of mediums through which to seize opportunities that otherwise escape your business with a traditional marketing initiative. One of the most successful strategies is an “Agent Marketing Strategy”.

    April 29, 2016Social Media, Websites & Blogs
  • 3 Tips on how to Thrive in your Digital Marketing Internship

    By simply doing a Google search you will be able to get a glimpse of their marketing campaigns. You will be able to see their paid search ads as well as organic listings in the results.

    April 29, 2016Analytics
  • Google Adwords: 5 Types of Keyword Matching

    April 29, 2016Analytics, SEO
  • How to Improve Your Facebook Advertising Campaign

    With more and more people turning to social media sites as a way to get their news and find out information, companies are beginning to shift their advertising strategies.

    April 29, 2016Social Media
  • 4 Keys to Building a Good Website

    April 29, 2016Websites & Blogs
  • 10 Things I learned from Creating a Website

    Trust me I know how hard it is to find content but it is so vital to keep your website up to date. People do not want to return to a site that never has new content, it gets boring. Dig deep and find relevant content that will engage and interest your users.

    April 29, 2016Websites & Blogs
  • HOW TO: Using Canva for your small business

    There are thousands of free or low-cost services online that can help grow your small business. Canva is just one example of these services. Canva is an online graphic design tool that even the most novice designer can navigate.

    April 29, 2016Websites & Blogs
  • 5 Ways to Grow Your Business on Reddit

    Reddit is an online community and social news platform in which users discuss and vote on other user submitted content. Reddit allows users to create small communities within the site called “Subreddits”.

    April 29, 2016Social Media
  • Native Advertising: It’s Less Foreign than you Think

    Native Advertising may sound like a foreign concept, but listen up because it’s on the rise. According to a June 2013 survey, 90% of US publishers either currently offer or are considering offer native advertising on their sites.

    April 29, 2016Paid Search, SEO, Social Media
  • Benefits From Earned Media Campaigns

    What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.

    April 29, 2016Social Media
  • Are you an Engaging Host?

    Do you ever find yourself scrolling through internet content on your phone and accidentally click something you didn’t mean to?

    April 29, 2016Analytics
  • Creating a Great Instragram Account

    What can you do to get followers and likes despite not being a famous person or a superstar (yet)? There are a few tips and tricks to achieving this goal

    April 29, 2016Social Media
  • Real Time Hashtag Campaigns

    In today’s age twitter and Instagram are such powerful platform as it is insight into real time, real consumer thoughts and trends.

    April 29, 2016Social Media
  • How to Win Zero Moment of Truth

    There is always a “0” before “1” and “2”. Let’s talk about zero moment of truth. This infographic illustrates essential steps that businesses should take to win zero moment of truth and bring their customers to first and second moment of truth to generate revenue.

    April 29, 2016SEO
  • Why Digital Marketing is Important These Days

    Before taking the course, I thought digital marketing is just writing funny posts on social media like Facebook. However, after a semester of learning various digital marketing tools, I found that it is more than that

    April 29, 2016Email Marketing, SEO, Social Media
  • How to start using Twitter in 9 steps

    Twitter is a social media network used to update users on a live basis. It is a great way to stay connected with current events, news sports, friends, and much more. Each post is 140 characters long and, as a result, users must keep their message succinct and to the point.

    April 27, 2016Social Media
  • Benefits From Earned Media Campaigns

    What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.

    April 21, 2016Social Media
  • How to Become a Successful Beauty Vlogger

    In today’s society, beauty and makeup have become a part of our every day lives. As a makeup guru myself, I look to makeup tutorials on YouTube to help me out when I buy a new product; as I am sure many of you do as well.

    April 21, 2016Websites & Blogs
  • Why You Should Advertise on Snapchat

    Check out this infographic about why you should advertise on snapchat!

    April 21, 2016Social Media
  • Social Media Mishaps: What to do if Something Goes Wrong

    Social media is a powerful tactic for businesses and individuals to use to build and amplify their brand; however, there are downsides to this marketing tool. Businesses and individuals can post without thinking enough about the entirety of consequences that one post could have.

    April 21, 2016Social Media
  • Instagram Follows in Facebook’s Footsteps

    For quite some time, social media newsfeeds have been structured in a familiar, chronological order, with the most recent posts appearing at the top of a near bottomless feed of updates and images.

    April 13, 2016Social Media
  • You Know You’re a Badger When…

    My Digital Marketing class crowd-sourced this list. What would you add? Tell us in the comments!

    August 29, 2014Course Material

Our skills & experience

Students who take this course at the University of Wisconsin, Madison report the following outcomes from their experience:

Encouraged a Career Path in Digital Marketing
Supplied Applicable Skills
Assisted in a Digital Marketing Job Offer
Supported an Entrepreneurial Business Launch

About Marketing in the Digital Age

Marketing in the Digital Age teaches the fundamentals and best practices of digital marketing in the modern world. Visitors can either work their way through the free, open University course or use other tools and content on the site to teach themselves what they need to know about digital marketing.

Created with the support of an Educational Innovation Small Grant from the University of Wisconsin-Madison, the site is a teaching and learning tool developed by Katie Krueger with the goal of providing an Open Educational Resource that gives people around the world access to the same materials that students at the Wisconsin School of Business use in the class, Marketing in the Digital Age. It also serves as learning tool for the enrolled students at the Wisconsin School of Business, who help create and update the site each semester.

LEARN MORE

Marketing in the Digital Age
University of Wisconsin, Madison
Open Educational Resource

FROM OUR BLOG
  • The “Moneyball” Approach: The Small Business Guide to Cost-Effective Paid Search Keyword Selection
    February 17, 2017
  • The New Marketing Game
    February 16, 2017
  • Cyber Monday is Here: How to Drive Traffic to YOUR Site
    February 16, 2017
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