If an Instagram user were to take the time to consider the actual process of Instagramming, they may notice that the process can be broken into three general steps: capturing the picture, editing the shot, and posting the masterpiece on the Instagram app.
Learn what is working today in digital marketing on our blog. Students who are enrolled in the Marketing in the Digital Age course share their expertise in digital marketing by writing for the site’s blog about current trends and best practices in digital marketing.
The world is currently moving though one of the greatest cultural shifts as technology improves and the rise of social media continues to immerse itself within our daily lives. The marketing industry is becoming much more challenging as the consumer continually gains more power in the purchasing process.
LinkedIn has always had a demographic distribution that skewed towards the younger generations. This would seem to be for two main reasons. Firstly, the younger generations, such as millenials, are digital natives, growing up in an environment where they were quick to adapt to new trends in the online world.
Our skills & experience
Students who take this course at the University of Wisconsin, Madison report the following outcomes from their experience:
About Marketing in the Digital Age
Marketing in the Digital Age teaches the fundamentals and best practices of digital marketing in the modern world. Visitors can either work their way through the free, open University course or use other tools and content on the site to teach themselves what they need to know about digital marketing.
Created with the support of an Educational Innovation Small Grant from the University of Wisconsin-Madison, the site is a teaching and learning tool developed by Katie Krueger with the goal of providing an Open Educational Resource that gives people around the world access to the same materials that students at the Wisconsin School of Business use in the class, Marketing in the Digital Age. It also serves as learning tool for the enrolled students at the Wisconsin School of Business, who help create and update the site each semester.